Wickedly Vivid™ Color Care Shampoo

Because your color deserves to live its most vivid life.

Darling, you didn't sit in that salon chair for your color to fade into yesterday. The Wickedly Vivid™ Color Care Shampoo is a gentle, salon-worthy lather that purifies without compromise — leaving color-treated hair looking glossy, fresh, and brilliantly alive. Mild enough to protect your hue, effective enough to make every wash feel like a luxury ritual.

Three beautifully chosen actives do the work:

• Wheat Protein — strengthens and smooths each strand, adding body and that coveted salon-fresh bounce
• Aloe Juice — soothes the scalp and seals in moisture, keeping hair supple and comfortable between washes
• Betaine — a gentle, plant-derived cleanser that purifies without stripping color or natural oils

A sparkling peachy grapefruit zest fragrance lifts every wash into something altogether more delightful — bright, juicy, and utterly irresistible.

The Ritual: Apply through damp hair and over the scalp, work into a rich lather, then rinse thoroughly. Follow with your favorite conditioner for maximum vibrancy.

Vegan. Nut-Free. Natural Certified. EcoCert COSMOS Certified. Delicately fragranced. For color-treated hair that refuses to be anything less than spectacular.